KEY GLOCK

Ambition for Cash

FUEL TO THE FIRE

When Key Glock’s track “Ambition For Cash” began gaining traction, he turned to us to pour gas on the fire. Our TikTok marketing strategy boosted the track’s visibility far beyond initial projections. Our campaign goal of 2,000,000 views was shattered within the first day, ultimately reaching close to 10,000,000 views by the end of the campaign.

BROAD REACH, TARGETED CREATIVE

Our strategy leveraged our influencer network to create highly viral content specifically tailored to each influencer's niche instead of the oft-used approach of focusing on a single central theme that might appeal to some audiences more than others. We featured the track on pages aligned with its vibe, including cars, fitness, and luxury content, which enabled it to reach diverse audiences—driving an explosive increase in views and inspiring additional user-generated videos.